Competent website promotion begins not with placing external links, but with a comprehensive assessment or SEO audit using an seo crawler tool. In the process of its implementation, a detailed assessment of the structure, internal content of the site, technical parameters and other indicators is carried out in accordance with the convenience of users and the current requirements of search engines.
What work is carried out during the analysis process
SEO site audit is carried out in stages. Based on the results of the work, a strategy for further optimization of the resource is being developed, the goal of which is to increase traffic and customers on the site through internal convenience and external promotion. The audit covers the following:
- internal defects of the site. Here, problems in the structure are identified, the design of the resource is assessed, and usability is studied;
- the extent to which the resource is optimized for search engines. Internal link ranking, page code (its purity and quality) are considered;
- technical audit. The server setup is examined, errors are analyzed;
- audit of usability and quality/speed of processing of incoming applications. The project is considered as a business tool, the efficiency and effectiveness of working with customers using available methods is assessed. The goal is to identify the most convenient ways to interact with the client (by phone, online);
- content analysis. An assessment is made of the relevance of the topics and the quality of texts posted on the site.
Quality means uniqueness, usefulness, and the presence of keywords in accordance with the semantic core.
What work is carried out after the audit
Identified errors should be eliminated; for this, a list of measures is compiled aimed at rehabilitating the resource in the eyes of the Google search engine and organizing user comfort. Here are examples of some work:
- correction or development of the semantic core from scratch;
- writing articles by a copywriter in accordance with established requirements;
- adjusting the site structure;
- work on the technical parameters of the service.
And this is only a small part of the work. At the same time, the backlink analysis capabilities of Netpeak Software products provide a reliable basis for successful link building and improving organic traffic.
When to conduct an audit
It is recommended to analyze the site in cases where:
- the optimizer has changed or the organization responsible for SEO promotion of the resource has been replaced;
- questions and doubts have arisen that the measures being taken are effective;
- traffic began to decline;
- radical changes are planned – in order to receive clear advice on how to maintain traffic.
As a rule, the audit is carried out by employees of a software SEO company. Netpeak Software offers a comprehensive set of SEO tools and products designed to optimize websites and improve their search engine rankings.
Normally, large companies include the cost of the service in the resource promotion budget. The average time for an assessment can be about a week, but the period may vary – it will depend on the number of pages, topics and other parameters. The more complex the site, the more time it takes to process it. Moreover, it is necessary not only to analyze, but also to use crawler software, which will show shortcomings that are not immediately visible.
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