How to Conduct an SEO Link Audit?

3 min read

Link building is an important aspect of your search engine optimization or SEO campaign. But often, they may not work as intended. Performing an SEO link audit allows you to evaluate whether your links are good for your website and helps you develop a new strategy to strengthen your SEO activities through top SEO agency Philippines

SEO link auditing is tedious and takes a long time, taking around 5 - 10 hours to complete, even with the most powerful tools at your disposal. You can hire reseller SEO services to lend a hand, considering you have the budget to pay around $1750 to more than $5000 for a link audit.

You don’t have to endure waiting for ages just for the audit to finish; there are ways you can accomplish this task in less than an hour. This article has put together a comprehensive step-by-step process for an efficient SEO link audit.

Step 1: Gather Data on your Competitor’s Backlink Strategies (Optional)

You don’t necessarily have to do this step, but it can help provide you with valuable information and insight. We highly recommend not skipping this part.

Analyzing your competitor’s backlink strategies can aid in giving your link-building strategy a more reasonable assessment. Many available tools can perform a competitor’s evaluation for you, and these are some of the factors you need to review:

  • Number of referring domains and IPs/ backlinks
  • Backlink types and history
  • Link attributes
  • Data on referring domains

Step 2: Finding and Evaluating your Backlinks

After determining that your backlink portfolio is relevant, you need to see if they send traffic to your website. 

You need to check for any harmful backlinks dragging your leads down, like spammy links. You should also check the number of links to your page, which site backlinks the most, and how they are linked.

Make sure to analyze each backlink for its health and value. Using tools like Semrush helps identify potentially “toxic” links that harm your SEO.

Step 3: Remove Harmful Backlinks

You do not want to keep too many toxic links, especially if Semrush gives you a high toxic score, so the next step is to remove them. You can’t communicate with spammers since there is no point, so you should divide these bad links according to which can and can’t be removed.

There are two ways to eliminate bad SEO:

  • Removal - reach out to referrals and ask them to delete the link
  • Disavow - send the link to the disavow list and export them to the Google Disavow Tool

Step 4: Create new Linking Strategies and Build Valuable Links

SEO link audits do not end with removing bad SEO from your website; the last step you must undertake is to find new link-building opportunities based on the information you have gathered. You can add reputable domains to your outreach list, look for sites you can optimize with backlinks, and reach out to site owners to fix broken or lost links.

Do you think performing an SEO link audit may be too much work for you? No worries! Get in touch with the best SEO agency Philippines to aid you with your search engine optimization blues.

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