Before we get started, let's go over what app store optimization is all about. According to Wikipedia, the process of increasing the visibility of a mobile app in an app store. ASO, or App Store Optimization, is defined as any activity that causes your app to appear higher in search results in the App Store or Google Play. Simply put, SEO for mobile apps / App Store SEO. ASO tools teach you how to do app SEO.
With the Mobile app services expected to grow by USD 653.91 billion between 2021 and 2025, the competition is as fierce as ever. Those who choose to use app store optimization tools will undoubtedly earn their place in the sun. If you're still unsure whether ASO is the right tool to include in your mobile app strategy, we'll go over the key benefits it provides to help you succeed.
Along with the previously mentioned increased user engagement, mobile app optimization provides several key benefits: increased app visibility and Downloads have increased. User acquisition costs have been reduced. Revenue growth for apps Reaching a global audience After discussing the benefits, let's get to the meat of the article and look at the best ASO tools in depth.
1. App Radar — ASO App Growth Tool
App Radar is a market leader in-app marketing, accelerating international mobile app and game growth for apps all over the world. Our Agency provides tailored app marketing services to startups, small app businesses, app publishers, and app collaborations based on company size/industry and niche.
App Radar also provides ASO (App Store Optimization), ASA (Apple Search Ads), and Google App Campaign tools that are unrivaled in the industry. Our tools are entirely data-driven. We have one of the largest databases in the mobile app and gaming industry, which means our clients get the most relevant and trustworthy AI-powered app marketing recommendations.
2. App Annie — ASO App Store / Google Play Intelligence Tool
App Annie is a global leader in app development, app store management, and usage analytics. The App Annie Platform provides complete market data, a deep data foundation, data experience, data science, and the ability to share the right data with the right people in order to identify growth opportunities.
App Annie gathers data from all major app stores, ad stores, and other sources. It analyses data using data science techniques such as Artificial Intelligence (AI) and Machine Learning (ML) and provides actionable insights such as market insights, advertising analytics, and app insights.
3. ASOdesk — A Variety of ASO Solutions.
Asodesk is a one-stop shop for keyword research and analysis. It includes all of the data and tools you need to work with App Store Optimization, app marketing, reviews, and mobile product management.
Statistics, Monitoring, Reviews, Competitors, Organic Report, and the App Profile are the six basic modules of Asodesk.
4. App Figures — ASO App Rating & Review Analysis Tool
AppFigures is a platform for app store analytics and ASO. It allows you to monitor all aspects of your mobile apps and games, from performance to reviews and ratings. Using Appfigures App Analytics, the software monitors download revenue and stores the performance of all your apps. The Appfigures platform shows trends with analytics in one place, allowing you to make better and faster decisions.
The Appfigures platform also includes powerful ASO-specific tools. It allows you to keep track of keyword rankings and identify new ranking opportunities. The Appfigures platform also allows you to research your competitors using App Intelligence. You can study and outrank your competitors by analyzing their download trends, revenue, and organic keywords with the App Intelligence module.
5. SplitMetrics — ASO A/B Testing Tool
SearchAdsHQ and SplitMetrics are two of SplitMetrics' leading mobile marketing solutions. You can manage and optimize Apple Search Ads with SearchAdsHQ, and you can experiment with your app and game ideas at pre-launch with SplitMetrics.
SplitMetrics offers advanced customer service in the form of account audits, reports, onboarding, and training. With full-funnel optimization, you can see the user's path and optimize for target KPIs. Rules and smart alerts can be automated. Create conditions that will cause real-time actions to be taken. Learn about keyword volume and track trends.
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