YouTube Testing Locking Out Users with Ad Blockers

YouTube Testing Locking Out Users with Ad Blockers
1 min read
11 May 2023

YouTube has started to prevent first users with adblockers from using the platform. Will this model become the standard in the future?

YouTube seems to be taking the next step to push its users towards a paid subscription to YouTube Premium. On Reddit, a user reported that they could no longer use the video platform with an ad blocker, as discovered by "AndroidPolice". When attempting to access YouTube, the user was presented with a pop-up informing them that "ad blockers are not allowed on YouTube." The user can now choose to either allow ads on YouTube or try out YouTube Premium. According to YouTube, this is only a test.

Shortly after the user shared the screenshot on Reddit, the moderator of the subreddit received a message from YouTube. It stated that this was a test that was only being played out to very few users. However, it is clear that ad blockers, which block advertisements before and during videos, have been a thorn in YouTube's side for a long time. Although YouTube is still calling this a test, it is entirely possible that the use of ad blockers will be completely prohibited in the future.

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Kelly 3.7K
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