Why are SEO efforts necessary for E-commerce websites?
SEO is a crucial component of any successful e-commerce strategy. Customers rely significantly on search engines such as Google to locate items and services online in the current era of digitization. As an e-commerce company, it is crucial to guarantee that your website ranks highly on search engine results pages (SERPs) for relevant keywords and phrases.
Your e-commerce website is unlikely to be noticed by potential clients, regardless of how excellent your items and services are. By optimizing your website for search engines, you may boost its visibility and attract more traffic, which will ultimately result in increased sales and income.
In this context, the Magento 2 SEO Extension from Mageplaza provides e-commerce firms with a comprehensive solution for enhancing their website's SEO. The addon is intended to assist businesses in increasing their website's exposure on search engines, driving more traffic to their website, and thereby increasing their sales and revenue. In the sections that follow, we'll discuss the features and benefits of Mageplaza's Magento 2 SEO Extension and offer suggestions for enhancing the SEO of your e-commerce website.
All in one SEO solution - Magento® 2 Extension by Mageplaza
Overview
Magento 2 SEO Extension by Mageplaza is a potent tool developed to assist e-commerce enterprises in optimizing their websites for search engines. The extension provides a variety of features that assist businesses in enhancing their website's exposure, attracting more visitors, and increasing sales and revenue.
Pricing:
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Standard: $99 - Resolving basic duplicate content issues, Structured Data, Site Verifications, Business information
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Ultimate: $349 - Resolving advanced duplicate content issues, Meta tag rules, Custom Meta Tags, SEO Layered Navigation, SEO Redirect, HTML & XML Sitemap
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Professional: $299 - Cross links, SEO checklist, SEO report, Page Analysis, Hreflang tags, Image Optimizer function, Lazy Loading
Key features
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Meta tag optimization: The extension makes it simple for businesses to optimize their website's meta tags, such as meta titles, meta descriptions, and meta keywords. This can assist in increasing the website's exposure on search engine results pages (SERPs) and click-through rates (CTR).
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Structured data implementation: The extension offers tools for putting structured data on e-commerce websites, which can assist search engines in comprehending the content and context of a website's pages. This can enhance the website's exposure on search engine results pages and increase the likelihood that rich snippets will be displayed.
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SEO report generation: The extension generates comprehensive reports on the SEO performance of a website, including information on keywords, backlinks, and page speed. This can assist firms in identifying areas for improvement and developing SEO strategy for their websites.
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Canonical tag implementation: The extension enables businesses to simply add canonical tags on their website, which can minimize duplicate content issues and boost the website's ranking on search engine results pages (SERPs).
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XML sitemap generation: The extension generates XML sitemaps for e-commerce websites, which can assist search engines in efficiently crawling and indexing the website's pages.
Guide to installing and configuring Magento 2 SEO extension
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Step 1: Get the extension file. First, go to the website for Mageplaza and download the Magento 2 SEO Extension. Depending on the plan you choose, you can download the add-on for free or pay for it.
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Step 2: Put the extension in place. To install the extension, go to System > Web Setup Wizard > Extension Manager in your Magento 2 admin panel. Click "Upload" and choose the ZIP file with the extension you downloaded in Step 1. Then click "Next" to put the extension on your computer.
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Step 3: Let the Extension work. Go to System > Configuration > Mageplaza > SEO after you have installed the extension. Here, you can turn the extension on or off and change its settings.
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Step 4: Set up your Meta tags. Next, go to the "Meta Tags" section of the settings for the extension to set up the meta tags for your website. Here, you can set the meta title, description, and keywords for each page on your website.
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Step 5: Put structured data to use Go to the "Structured Data" section of the extension settings to add structured data to your site. Here, you can set up the structured data for the pages on your website, like the product pages, category pages, and home page.
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Step 6: Create SEO Reports Go to the "SEO Report" section of the settings for the extension to make SEO reports for your site. Here, you can make reports about the performance of your website, including information about keywords, backlinks, and page speed.
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Step 7: Set up the XML Sitemap and Canonical Tags Lastly, in the settings for the extension, go to the "Canonical Tags" and "XML Sitemap" sections to set up these features. Here, you can set the canonical tags for each page on your website and make an XML sitemap.
Conclusion
Magento 2 SEO Extension from Mageplaza offers a variety of advantages to e-commerce companies seeking to enhance their SEO performance. By deploying this extension, organizations may take use of capabilities like as rich snippets, structured data, and XML sitemap production, which can enhance their search engine rankings and online exposure. In addition, Mageplaza's SEO Extension enables for configurable meta tags, URL optimization, and complex schema markup, giving businesses the tools they need to develop an SEO strategy that is personalized to their individual needs.
With this addition, e-commerce enterprises can obtain a competitive advantage in the online marketplace by drawing more organic traffic, driving more sales, and improving their profitability. Overall, Mageplaza's Magento 2 SEO Extension is a helpful tool for e-commerce enterprises seeking to boost their online presence and achieve long-term success.
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