Is There Any Free Tool Available to Schedule Instagram Posts?

5 min read
14 September 2023

Table of Contents

Introduction to Scheduling Instagram Posts

Scheduling Instagram posts in advance can be extremely beneficial for individuals and businesses looking to improve their Instagram marketing. Some key benefits of scheduling Instagram posts include:

 Benefits of Scheduling Instagram Posts

  • Saves time – Schedule posts in bulk rather than daily.
  • Consistent posting – No need to remember to post each day.
  • Post when your audience is most active – Schedule posts in peak times.
  • Plan and strategize content – Gives time to plan content calendar.
  • Analyze performance – View scheduled post analytics.

Free Tools Available

Luckily, there are some great free tools available to schedule Instagram posts without spending a dime. Let’s look at some of the major free options:

Major Free Tools to Schedule Instagram Posts


Later is one of the most popular free Instagram scheduling tools. The free plan allows you to schedule 30 Instagram posts per month and gives access to basic analytics. It has user-friendly features to easily create, schedule, and manage posts.


Buffer is another great, free alternative. The free plan allows you to schedule 10 posts at once and provides analytics on each post. It also allows you to collaborate with others on post-scheduling.


Planoly offers a forever free version. This allows you to schedule and analyze 30 Instagram posts per month. It provides an easy drag-and-drop interface to schedule posts in advance.

How to Use Free Instagram Scheduling Tools

Using free Instagram scheduling tools is simple. Here are the key steps:

Connecting Instagram Account

First, you need to connect your Instagram account to the scheduling app. This allows the app to securely post to your Instagram profile.

Creating and Scheduling Posts

Next, you can use the app’s features to create high-quality Instagram posts. This may include uploading photos and videos, adding captions, hashtags, and more. You can then easily schedule these posts to Instagram whenever you prefer.

Analytics and Reporting

The free scheduling apps provide analytics on your scheduled posts once published. This allows you to determine the reach and engagement of each post.

Tips for Scheduling Effective Instagram Posts

To maximize the impact of your scheduled Instagram posts, here are some useful tips:

Optimal Posting Times

Analyze when your target audience is most active on Instagram and schedule content for those high-traffic times. Morning and early evening tend to work best.

Creating Engaging Content

Use visuals, videos, captions, and hashtags that will capture attention and entice your ideal audience to engage. Tailor content specifically for Instagram.

Using Relevant Hashtags

Research and use a mix of popular and niche hashtags so your content is discoverable by those interested in your brand or industry.

Interacting with Followers

Make time to like, comment, and respond to followers to build community even when posting on a schedule.

Conclusion and Summary of Key Points

  • Scheduling Instagram posts in advance provides major benefits for marketers and businesses.
  • Fortunately, there are quality free tools available like Later, Buffer, and Planoly to schedule Instagram content.
  • These tools connect to your Instagram account, allow you to easily create and schedule posts, and provide analytics on performance.
  • Following tips like optimal timing, compelling content, and strategic hashtags will maximize the impact of your scheduled Instagram posts.


Q1: What are the main benefits of scheduling Instagram posts?

A1: The key benefits are saving time, consistent posting, planning content strategically, and being able to post at optimal times when your audience is most active. Scheduling can also provide helpful analytics.

Q2: How many posts can I schedule with free Instagram scheduling apps?

A2: The free plans of most tools allow you to schedule around 10-30 posts per month, depending on the specific platform. For unlimited scheduling, paid plans are required.

Q3: What types of content can I schedule for Instagram?

A3: You can schedule photos, videos, carousels, Stories, and more. Ensure your visuals and captions are high-quality, relevant and engaging.

Q4: Can I schedule Instagram posts far in advance?

A4: Most tools allow you to schedule posts months in advance if needed. However, it’s best to schedule content no more than a few weeks out in case you need to modify plans.

Q5: How often should I post on Instagram when scheduling content?

A5: Posting 1-2 times per day is ideal for most business accounts. Check your Instagram analytics to determine the optimal frequency for your audience.

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